HEALTY CITY ASSOCIATION LOGO DESIGN I BRANDING

First Prize - Turkish Healty Cities Association Logo Design Competition - Branding Consulting

A healthy city; it is defined not only by the results achieved, but also by the process of the city. A healthy city is not a city that has reached a certain level of health, it is conscious of a healthy city and strives to improve health. In the proposal for the logo designed for the Healthy Cities Association, which reveals strategies and intervention programs to increase health in the city, raises awareness about health and quality of life and ensures the development of a common platform; The concepts that play an important role in the healthy urban identity process are highlighted through a city square drawn from the eyes of the citizens. Buildings that adapt to a reliable and sustainable physical environment, active conscious healthy happy individuals, water basins that are the source of life and green areas that we need to protect are iconized in the logo and positioned side by side. It is aimed to support an ecosystem understanding that works together and in a balanced way for a healthy urban life.